| Marketing, Marketing, and Marketing. | | | | you both could share advertising costs to |
| How well do your market your products and | | | | promote your businesses together. |
| services? How Much do you make a sell out of | | | | Visit chat rooms where your potential customers |
| your marketing efforts? What is your answer? | | | | would gather. You can lurk and do market |
| To me, if I do not market products well, I always | | | | research or mention your product to people. For |
| check my guidelines listed below. I hope those | | | | example, you may read many of the same posts |
| marketing tips work well for your marketing. | | | | about wanting to learn more about e-book |
| Encourage your customers or visitors to e-mail | | | | marketing. So, right there would be a good |
| you questions about your product or web site. | | | | product idea. |
| Just include your sig file with your reply. For | | | | Make your web site sticky by building a large |
| example, here is a sig file: Jon Blank, Author And | | | | directory of web sites your visitors would enjoy. |
| Publisher, | | | | It saves them precious time searching for them. |
| Give out free web space on your server. Many | | | | For example, if your target audience is interested |
| of your visitors may want to publish their own | | | | in online greeting cards, create a web site |
| web site. Just require that they publish your | | | | directory full of links to similar sites. |
| banner ad. For example, if you gave away 100 | | | | Start a free-to-join business association from |
| free web pages and got only 1 hit a week off | | | | your web site. Just ask all members to place your |
| each one, that would be an extra 5200 visitors a | | | | association logo and link on their web site. For |
| year! | | | | example, if you had 1000 members, that would |
| Design web sites for other businesses for free. | | | | be 1000 people indirectly promoting your web site |
| Just require them to publish your banner or text | | | | without paying them affiliate commissions. |
| ad somewhere on their home page. For example, | | | | Make extra revenue by selling advertising space |
| you could create web page templates and | | | | on your web site, in your e-zine, in your free |
| graphics for them. Other people will see your | | | | e-books, on your classified ad site, etc. For |
| work and want to visit your main web site for | | | | example, you could have a list of all the spaces |
| more information. | | | | your visitors could advertise and the price of each |
| Make your potential customers forget about the | | | | space. |
| competition. Just tell them to forget with a factual | | | | Switch your marketing plan when your market |
| and believable reason why they should. For | | | | dies for your product. Be flexible and redesign |
| example, you could say, "You should just forget | | | | your product for a different market. For example, |
| about doing business with our competition, they | | | | if your e-book is about starting an accounting |
| don't offer free shipping like we do." | | | | business, you could rewrite it for a gardening |
| Set up a joint venture with your competition if | | | | business. |
| you can't beat them. You could agree to work | | | | Thanks for reading my marketing tips and |
| together to beat the other competition then | | | | strategies. I will list more marketing tips on the |
| share the profits. For example, you could create a | | | | next issue. Hope those marketing techniques |
| product together that you both could promote or | | | | improve your sales and business growth. |