| Insanity in the Sign & Graphics IndustryEinstein's | | | | cost you not to switch? Do you even know? Is it |
| DefinitionAlbert Einstein once said "The definition | | | | one, three, possibly five jobs a day? Do the math. |
| of insanity is doing the same thing over and over | | | | How much money/time is lost due to inefficiencies |
| again and expecting different results". Think about | | | | such as faulty estimates, under/over-priced jobs, |
| this quote for a second and ask yourself, does | | | | or lost invoices.Ask yourself, how long can a |
| this quote apply to the way you run your | | | | company continue to compete if they are not |
| company?Have you been doing the same thing | | | | being as efficient as their competition? If |
| over and over again expecting different results? | | | | companies choose to stay with the same system |
| If so, then you might want to keep on reading. In | | | | they have been using for years and reject |
| a world where technology is becoming a key | | | | change are they, in essence, choosing to sacrifice |
| productivity tool to the success of any business, | | | | future profits?$100,000 a YearOne company in |
| it simply comes down to, are you accepting and | | | | particular that we spoke with was losing 4 orders |
| harnessing technology or rejecting it. Are you | | | | per week to their competition. Since only one |
| willing to change or will you do the same thing | | | | person in the shop was able to estimate, it was |
| over and over again? THere are two main | | | | taking days to get quotes to customers, |
| reasons why I pose this question. First, many | | | | therefore forcing their clients to seek, and |
| shop owners today have trouble understanding | | | | eventually accept bids from competing companies. |
| how new technology, specifically software, can | | | | When this company finally analyzed their method |
| become a major benefit to their business, and | | | | and applied a dollar amount to the loss, they |
| second, owners have trouble measuring the | | | | estimated they were losing around $100,000 in |
| profits they are losing by rejecting this | | | | revenue a year. Amazing right? What would 4 |
| technological change. Have you ever rejected | | | | orders a week cost you? Or if you could accept |
| technology?"If It Ain't Broke Then Don't Fix It!" | | | | 4 more orders a week, what would you do with |
| MentalityAre you expecting to increase profits by | | | | the extra profits? How does a company like this |
| continuing the same business strategy year after | | | | one miss out on a $100,000 opportunity? Simply |
| year? If so, how long do you think the method | | | | put, insanity, the Einstein definition.It's not Just |
| will work?Many shop owners simply do not see | | | | EstimatingCompanies are not just losing profits |
| the need to update or change their current | | | | due to faulty estimates; they're also losing profits |
| method. They believe that there is no need to | | | | due to a lack of follow up, or customer |
| invest in a new method when the old one still | | | | management. When sending estimates out to |
| seems to work fine. This is the common, "If it | | | | potential clients, how often do companies |
| ain't broke then don't fix it!" mentality. Well, I hate | | | | remember to follow up with them? With the |
| to be the one to say it, but just because | | | | constant chaos that shop owners experience on a |
| something isn't "broke" doesn't mean you can't | | | | daily basis, this follow up process can become an |
| make it work better. When new technology such | | | | aspect that is quickly forgotten, especially if the |
| as software, could save you large amounts of | | | | current estimating system doesn't include this |
| time & money, how can you not accept it?In an | | | | integration.How much can a company increase |
| industry where there is an increasing level of | | | | their "win" rate for estimates by placing follow up |
| competitiveness, shop owners must take | | | | calls to all customers with estimates outstanding? |
| advantage of every method available to help | | | | By using a powerful integrated estimating and |
| them cut costs. Would a commercial printer | | | | business management software, like Cyrious, |
| looking to grow their business, limit their shop to | | | | company's are able to create reminders that will |
| just a one color press? Sure they can continue to | | | | tell employees who to call, when to call, and why, |
| operate with a one color press, but wouldn't a | | | | automatically. It keeps all customer, contact, and |
| two or four color press help expand their business | | | | order information together in one place and |
| into other areas more effectively. In this example | | | | increases the ability to save time and builds |
| the current method works, but a technological | | | | customer relationships essential to business |
| change would help increase the company's ability | | | | growth and expansion.Adapting to ChangeBy |
| to grow.Exploring these other areas help | | | | adapting to change, and accepting and harnessing |
| companies to sustain and increase profits. Without | | | | technology, shop owners who use Cyrious |
| accepting new technology, shop owners greatly | | | | Software have become more efficient and |
| limit their profit potential. By using the power of | | | | profitable.Cyrious helps owners solve a variety of |
| technology to make their business practices more | | | | different frustrations. Whether you're an owner |
| efficient owners can continue to achieve their | | | | who is frustrated with estimating because it takes |
| goals.Are You Sacrificing?A lot of shop owners | | | | up too much time or one that is annoyed that |
| that we talk with have a hard time visualizing the | | | | orders keep getting lost and misplaced, Cyrious |
| amount of money they are losing, or in actuality, | | | | has a solution. Cyrious helps put an end to the |
| the amount of money they are giving to their | | | | lack of integration by providing the power of |
| competition, due to inconsistencies in the work | | | | multiple software systems in one (estimating, |
| flow process. These shops feel they are doing | | | | accounting, job tracking, customer management, |
| well with the system they currently have in place | | | | etc.). No company is happy about losing |
| and do not see the need to change to a new | | | | customers due to late quotes or losing money |
| method. This lack of vision can cause owners to | | | | because parts are omitted from estimates and |
| limit their future profits.On the opposite side, the | | | | orders.When owners understand the amount of |
| owners that do see a need for change begin to | | | | time and money a different method can save |
| focus more attention on how much money it will | | | | them, the switch to powerful software like |
| cost to make the switch rather than how much | | | | Cyrious is simple. Is it time for you to explore |
| they are losing. These owners become unsure | | | | different methods to increase sales & profits, and |
| and wonder if the investment today will pay off | | | | make your business more manageable? |
| tomorrow. To those owners, how much will it | | | | |