| The holidays will soon be here and many | | | | Many businesses rely on inbound calls and orders |
| retail-based businesses are preparing for the | | | | for holiday sales, but this requires an external |
| increased sales traffic by using call detail records | | | | marketing push to get the holiday sales message |
| and a call accounting system to predict staffing | | | | in the minds of prospective buyers. To better |
| needs and to prepare sales reps for the coming | | | | track which marketing campaigns work best, |
| profitable season. | | | | using call accounting software to analyze toll-free |
| By monitoring inbound and outbound calling trends, | | | | vanity numbers dedicated to a specific ad, TV or |
| a business can have a clear picture of when peak | | | | direct mail campaign can be an invaluable sales |
| sales seasons hit and can better anticipate staffing | | | | prediction tool. |
| needs to handle the increased flow of holiday | | | | For outbound calls by a sales team, monitor |
| sales traffic. | | | | progress and efficiency through call detail records |
| The tracking of traffic is made possible by call | | | | that can tell sales managers how long a team |
| detail records (CDR) formats. Call detail records, | | | | member's call lasted. Are they talking too long? |
| both local and long distance, can be used for | | | | Not long enough? Are they making enough calls? |
| usage verification, billing reconciliation, network | | | | Are the calls personal in nature, rather than to |
| management and to monitor telephone usage to | | | | achieve an increase in holiday sales? |
| determine volume of phone usage, as well as | | | | Knowing these numbers can be a huge motivation |
| abuse of your company's telephone system. | | | | and training tool for outbound sales calls and sales |
| CDR's are an asset in managing long distance | | | | forces. The more phone calls they make, the |
| telephone costs and aid in the planning for future | | | | more they sell. Keep track of their call volume |
| telecommunications needs. | | | | and manage them accordingly. |