| The holidays will soon be here and many | | | | orders for holiday sales, but this requires |
| retail-based businesses are preparing for the | | | | an external marketing push to get the holiday |
| increased sales traffic by using call detail | | | | sales message in the minds of prospective |
| records and a call accounting system to | | | | buyers. To better track which marketing |
| predict staffing needs and to prepare sales | | | | campaigns work best, using call accounting |
| reps for the coming profitable season. | | | | software to analyze toll-free vanity numbers |
| | | | dedicated to a specific ad, TV or direct mail |
| By monitoring inbound and outbound calling | | | | campaign can be an invaluable sales |
| trends, a business can have a clear picture | | | | prediction tool. |
| of when peak sales seasons hit and can better | | | | |
| anticipate staffing needs to handle the | | | | For outbound calls by a sales team, monitor |
| increased flow of holiday sales traffic. | | | | progress and efficiency through call detail |
| | | | records that can tell sales managers how long |
| The tracking of traffic is made possible by | | | | a team member's call lasted. Are they talking |
| call detail records (CDR) formats. Call | | | | too long? Not long enough? Are they making |
| detail records, both local and long distance, | | | | enough calls? Are the calls personal in |
| can be used for usage verification, billing | | | | nature, rather than to achieve an increase in |
| reconciliation, network management and to | | | | holiday sales? |
| monitor telephone usage to determine volume | | | | |
| of phone usage, as well as abuse of your | | | | Knowing these numbers can be a huge |
| company's telephone system. CDR's are an | | | | motivation and training tool for outbound |
| asset in managing long distance telephone | | | | sales calls and sales forces. The more phone |
| costs and aid in the planning for future | | | | calls they make, the more they sell. Keep |
| telecommunications needs. | | | | track of their call volume and manage them |
| | | | accordingly. |
| Many businesses rely on inbound calls and | | | | |