| Copyright @ 2006 Peter Arkwright | | | | Next is the world of SEO, Search Engine |
| The aim of this article is to provide people who | | | | Optimisation. This is basically the art of getting |
| are interested in venturing into the online | | | | your site as high up in the rankings on Google |
| businesses world with my some useful | | | | yahoo etc as possible. There are many people |
| information. In the past I learned the hard way by | | | | willing to take your money with the promise of |
| rushing into online ventures. | | | | getting to the first page on a search engine, my |
| There is far more to running an online business | | | | advice DO NOT PAY for anything, simply get |
| than simply having a good business idea, | | | | your designer to help you;i. Design a corporate |
| purchasing a name, getting a hosting company | | | | looking site, the correct use of colours/fonts and |
| and having a website designed. I bet everyone | | | | layout are crucialii. Have the text on the site |
| wishes it was that simply. | | | | enriched in keywordsiii. The meta tags/description |
| Below is a step by step guide. (For the aim of this | | | | etc are all set out properly, a good designer will |
| exercise I will take it your business idea and plan | | | | do this.iv. Having a good website is all about adding |
| are completed). | | | | relevant on theme links and original content |
| 1. Think long and hard about your domain name, I | | | | DAILY; this can be achieved by having, blogs, |
| prefer to use something relevant to the product | | | | forums, resource sections and article sections. |
| these are more search engine friendly. For | | | | Check out my site at for an example.v. Having |
| example if your site was about selling businesses I | | | | the legal side taken care of, by this I mean your |
| would look to name the site | | | | Terms and Conditions and a Privacy Policy if you |
| 2. The next step will be to find a host for your | | | | are collecting data from visitors. I can recommend |
| domain; most people use the same company | | | | Kaltons at not only will Maitland Kalton produce |
| they purchase the domain from. | | | | your Terms he will also explain in detail there full |
| 3. By using free keyword tools find the best 2 or | | | | meaning.vi. Get your site listed on the main |
| 3 keywords that people are likely to type in a | | | | directories, this will incur small unavoidable costs, |
| search box when looking for a product you are | | | | however there are free directories these are |
| offering, do not rush this stage, research it | | | | available at Post on forums especially the ones |
| extensively. | | | | that leave a link to your site.viii. Finally I would run |
| 4. Then to the difficult part, getting the right | | | | an Adword campaign with Google. |
| designer for the job, I have worked with good | | | | These things alone will not bring your business |
| and bad, I would recommend Dan at the good | | | | success, however it will give you a good start, |
| thing about Dan is, his company will help and | | | | the rest is simply down to hard work. I was |
| advise you every step of the way. There is more | | | | informed yesterday by a successful online |
| to an online business than simply a good idea and | | | | businessman that the first 3 years are the worst. |
| a good looking website, | | | | Good luck with your venture, I hope this article |
| 5. | | | | will serve to assist people with their ventures. |