| One of the most positive aspects of
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| | group of companies with the lowest
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| starting my new business has been to
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| | women's representation
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| explore the amazing power of women. In
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| | - In the same study, in four out of the
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| my research, networking and my work with
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| | five industries analyzed, the group of
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| clients, I have discovered that women are
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| | companies with the highest women's
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| supportive, smart, funny, confident,
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| | representation on their top management
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| powerful, honest, successful and great to
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| | teams experienced a higher TRS than the
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| work with.
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| | group of companies with the lowest
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| In addition to being so important to me
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| | women's representation
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| as clients and friends, women are an
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| | - For the first time in 20 years, women
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| amazingly powerful market segment. If
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| | outnumbered men in higher paying, white
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| your business does not do something
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| | collar managerial and professional
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| special to endear yourself to these
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| | occupations according to the Bureau of
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| women, what are you waiting for? If you
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| | Labor Statistics(The Washington Post,
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| do not hire a great deal of women...start
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| | 2003)
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| now. Take a look at the list of
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| | - There are an estimated 10.6 million
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| statistics and you'll truly understand
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| | privately held 50% or more women-owned
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| the power of women.
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| | firms in the US, accounting for 47.7% of
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| - Women are more likely to vote in all
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| | all privately held firms in the country,
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| but seven states: Hawaii, Kentucky,
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| | as of 2004
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| Pennsylvania, New Jersey, North Dakota,
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| | - Privately held, 50% or more women-owned
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| Oklahoma and South Dakota
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| | firms generate $2.46 trillion in sales
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| - Women are responsible for 83% of all
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| | and employ 19.1 million people
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| consumer purchases and account for 88% of
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| | - Privately held, 50% or more women-owned
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| retail customers in the US
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| | firms grew by 28.1% from 1997 to 2004,
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| - Women are involved in 89% of all
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| | three times the growth rate of all U.S.
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| consumer electronics purchase decisions
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| | privately held employer firms (9.1%)
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| (an industry that considers its target
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| | - Women owned small businesses grew by
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| customer male)
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| | 30% from 1997 to 2004, compared to 10%
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| - Radio Shack's customers have changed
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| | growth for all firms over the same time
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| from 20% female seven years ago to 40%
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| | period
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| female in 2004 (CNN.com)
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| | - Women made about 81% of what men earned
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| - Women make 80% of all healthcare
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| | as of the third quarter of 2004(Economic
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| decisions and control over 67% of all
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| | Policy Institute, 2004)
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| healthcare spending
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| | I personally make my purchasing and
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| - Single women made up 21% of home buying
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| | business decisions based on supporting
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| transactions in early 2003, accounting
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| | those in my networking groups, supporting
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| for the second largest segment of home
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| | friends in business and shopping at
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| buyers (Realty Times, 2003)
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| | stores that promote women in business.
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| - Women spend 80% of all sports apparel
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| | For example, in the highly competitive
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| dollars and control 60% of all money
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| | field of office supplies, take a look at
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| spent on men's clothing
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| | the Office Depot website and see how much
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| - Mothers spend an average of 16 hours
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| | they do to support women in business. I
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| and 52 minutes online per week, around
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| | have met several key senior management
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| four hours and 35 minutes more than
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| | women from Office Depot at conferences
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| American teenagers (Nua Internet Surveys,
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| | and the company authentically gives time
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| 2002)
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| | and money to support women's causes and
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| In a study of 353 Fortune 500
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| | hires women in key positions. There are
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| corporations, Catalyst research found the
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| | two Staples stores and an Office Max that
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| following:
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| | I PASS on my way to shop at Office Depot.
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| - The group of companies with the highest
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| | Or, alternatively I shop online at their
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| representation of women on their top
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| | website and have everything delivered to
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| management teams experienced better
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| | my office.
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| financial performance than the group of
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| | As a group, we can really make a
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| companies with the lowers women's
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| | difference and exert our power if we are
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| representation. This finding holds for
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| | aware and put our money where it is truly
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| both financial measures analyzed, Return
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| | valued. Conversely, in your business,
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| on Equity (ROE), which is 35.1 % higher
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| | make some changes that will affect women
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| and Total Return to Shareholders (TRS),
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| | in a positive way. Hire women in key
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| which is 34% higher.
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| | positions. Think of the women you know
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| - In the same study, financial
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| | when you craft marketing
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| performance was also analyzed by
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| | strategies...what will cause them to
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| industry, and in each of the five
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| | spend their hard earned money with you?
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| industries analyzed, the group of
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| | Unless otherwise noted, all statistics
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| companies with the highest women's
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| | come from the Business Women's Network
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| representation on their top management
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| | Diversity Best Practices 2005 WOW! Quick
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| teams experienced a higher ROE than the
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| | Facts Women.
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