| Ann Sieg's book, The 7 Great Lies of Network | | | | be successful in this business. That makes no |
| Marketing, has already made a powerful impact | | | | sense. Of course, not everyone can be |
| on the industry. She has obviously stepped on | | | | successful. |
| some toes - especially for those people who are | | | | The MLMer needs proper training for them to be |
| having success in their businesses using the | | | | successful. They do not get that training, for the |
| traditional MLM marketing methods. | | | | most part, from the MLM industry. I feel that |
| What's this book all about? Is it a true reflection | | | | the"7 Lies" eBook hits the nail right on the head. |
| of what's going on in the network marketing | | | | When I got into my first MLM company, I was |
| industry? Sieg has been in the industry for several | | | | told every one of the "lies" that Sieg criticizes in |
| years. At first, she had virtually no success. No | | | | her book. Despite working my tail off and doing |
| success despite the fact that she was doing | | | | everything my sponsor told me to do, I struggled |
| everything her sponsors told her to do. | | | | in a mighty way. Even though I had success in |
| She says in her book, "For all my hard work, I | | | | my business career, I did not have a true sales |
| had nothing to show for it but debt, an abundance | | | | and marketing background. |
| of products, and a dwindling list of friends who | | | | Network marketing is sales despite what they |
| actually still talk with me." Maybe you can relate to | | | | may tell you - whether you are selling your |
| that statement. I know I sure can. | | | | product, your service, your opportunity, or |
| Then, by changing the way she marketed her | | | | yourself. I wasn't very good at that part of it. In |
| business, Sieg went from a struggling MLMer to | | | | fact, the training I received from my sponsors |
| one of the top earners in the industry. | | | | was completely off the mark. |
| She addresses such areas as: | | | | Sieg criticizes the traditional MLM marketing |
| " Everyone is your prospect | | | | methods and training. But then she doesn't leave |
| " Anyone can do this | | | | you hanging. In "Sieg's 7 Lies" and in her next |
| " This really isn't sales | | | | book, The Renegade Network Marketer, she tells |
| I was told every one of these things when I | | | | you what to do about it. She recommends that |
| started my internet marketing opportunity. I can | | | | you not sell in the old traditional MLM way. |
| attest to the fact that these statements were | | | | Sales and marketing do not have to be something |
| not true. At least, they were not true for me. | | | | you hate or dread. I certainly didn't like it in the |
| What Sieg is saying makes total sense to me. For | | | | early stages of my network marketing career. |
| the last 25 years, I have been the Chief Financial | | | | Today, sales and marketing are what I enjoy the |
| Officer for two companies. When I started my | | | | most in my business. It can be that way for you. |
| finance/accounting education and career, no one | | | | She acknowledges that the traditional MLM |
| ever told me "Anyone can do this." In fact, it | | | | marketing methods still work for some, but not |
| took several years of going to school, extra | | | | for most people. It's said that up to 95% of |
| studying to pass the CPA exam, and a few years | | | | people joining a MLM business don't last more than |
| of work experience before I felt fairly competent | | | | one year. What's being taught by MLM companies |
| in what I was doing. | | | | just doesn't work for most people. |
| You might say that being a CFO is a completely | | | | That's really a shame. The Network Marketing |
| different situation from being an internet | | | | Model provides such a wonderful opportunity to |
| marketer. Maybe. But I don't think so. | | | | get people out of their present situation that is |
| How can we tell a prospect that our internet | | | | not working. Only by paying close attention to |
| business opportunity can change their life - that | | | | what Sieg is saying and applying the Renegade |
| they can accumulate true wealth. And then we | | | | system, which she recommends, will people start |
| turn around and tell the person that anyone can | | | | achieving the success they desperately desire. |