| The Nike Heritage | | | | she presented him with the SWOOSH, and he |
| Famous for its athletic footwear, NIKE | | | | handed her $35.00 for here work. It was in the |
| (pronounced NI-KEY is the twentieth century | | | | spring of 1972 that the first shoe with the NIKE |
| footwear that lifts the world's best athletes to | | | | SWOOSH was introduced, and the rest, as they |
| new levels of outstanding ability and achievement. | | | | say, is history! |
| But Nike shoes are not only for the sportsperson | | | | The company has gone from strength to |
| as today's hip and trendy crowds just love the | | | | strength ever since and today has an international |
| styles designs and comfort that these sporty | | | | reputation for producing great quality sports |
| shoes offer too. | | | | footwear and other sportswear products. In fact |
| The origins of this global giant started life as a | | | | the most sought after baseball footwear today is |
| small distributing outfit located in the trunk of Phil | | | | a pair of Nike air baseball cleats, but the Nike |
| Knight's car. From these rather unfavorable | | | | image will dress the dedicated Nike follower from |
| beginnings, Knight's brainchild grew to become the | | | | head to toe in its products. Nike also has a |
| shoe and athletic company that now defines | | | | wonderful lineup of quality sports bags and like all |
| many aspects of popular culture and countless | | | | their creations the range is forever changing. |
| varieties of 'hip.' Nike really is quite a success | | | | Companies don't just become brand names over |
| story formed from very humble beginnings. | | | | night, they have to earn it, and even then they |
| Let's take a look at this popular brand and see | | | | have to continually strive to change with the |
| why it has become what it is today. Let's start | | | | times in order to keep their position in the market |
| off with the Swoosh logo that has become | | | | place. As far as Nike products are concerned, you |
| synonymous with the company. | | | | can be sure that you are getting an excellent |
| The SWOOSH logo is simply Nike's graphic design | | | | product from a sports company that you can |
| and was created by a lady student Caroline | | | | trust. They even have a line in golf bags and |
| Davidson way back in 1971. It actually represents | | | | caps, as they have now become known for |
| the wing of the Greek Goddess NIKE, hence the | | | | quality sportswear and not just the athletic sports |
| company name. Caroline Davidson was just a | | | | shoes that started it all off. |
| student at Portland State University when she | | | | But all other products aside, for me it's the Nike |
| first met Phil Knight. She was studying advertising | | | | shoes that I just love the best. This company |
| while he was teaching accounting classes. They | | | | take their designing and method of creating |
| got acquainted when she started doing some | | | | running shoes and all other types of sport shoes |
| freelance work for his young company. | | | | very seriously indeed, and folks just know that |
| Now what I'm about to write next will probably | | | | when they buy Nike athletic footwear that they |
| take you aback. One day, Phil Knight asked | | | | are getting great value for money, high quality, |
| Caroline if she could design him a logo that could | | | | comfort, and the best protection for their feet. |
| be placed on the side of a shoe. After some time | | | | |