| e interpret, on my business job, well more than | | | | Good accounting subdivision with timely financial |
| 10,000 articles and will list about how anybody is | | | | statements gives basis for all the management |
| successful with small business whether it is | | | | choices. Any business officer who trusts purely in |
| independent business or franchise. Lots of | | | | their “gut” feel, is managing what |
| well-intentioned plus intelligent advisors I have met | | | | is failed business. Irrespective of business size, |
| professionally believe that great idea with great | | | | each owner and executive should have suitable |
| advertising scheme and better desire will make | | | | data to verify the choices their |
| anybody successful. Do a favor and tell next | | | | “gut” will tell them to put up. Your |
| individual sending out this nonsense they are | | | | monetary statements are factual evidence of |
| totally wrong! | | | | your big business history & we should all |
| Success and failure of huge majority of small | | | | clearly know our record so we don’t |
| businesses has very little things to do with desire, | | | | repeat mistakes of past. How will you decide |
| advertising scheme or great idea, which made | | | | whether your current advertising campaign is |
| business. Whereas these 3 items should be | | | | success until you see & evaluate financial |
| present in each successful business, the solid | | | | consequences? We have heard stories about |
| fundamental organization principles can allow small | | | | marketing campaign, which brought lots of new |
| business to flourish and do well. Every winning | | | | consumers to company but killed company |
| company, be it small, medium ad large business, | | | | because advertising cost was larger than profit |
| makes use of same set of running principals. Size | | | | margin on new sales. The business proprietor |
| of business will determine individuals principals that | | | | doesn’t need accounting degree however |
| are used and sophistication of principle. As | | | | must know adequate to know and participate in |
| example, the small business usually has casual and | | | | monetary information review. |
| maybe unwritten worker hiring guidelines. The | | | | Running small business that is based on cash |
| medium sized business has legally approved, ample | | | | balance in business checking account as well |
| worker manual with worker hiring guidelines as | | | | violates this organization principle and can severely |
| separate segment. Large worldwide business has | | | | inhibit growth & success of business. Unless |
| entire section writing some employee manuals in | | | | you would like to remain “mom & |
| some languages with the employee hiring | | | | pop” business eternally, good accounting |
| guidelines that are based on the legal and the | | | | info is requirement. |
| social issues in every country. But, every | | | | Standardize & automate all custom functions. |
| company must use common sense management | | | | Have you noticed that majority of the flourishing |
| principal that all companies should have a fair, | | | | business people have routine for their daily |
| consistent and applicable employment program. | | | | works? They have the staff meetings at same |
| Since I spent huge majority of my job with small | | | | time, and they want all the reports in specific |
| & medium sized of businesses, here is simple | | | | format, and they require all PC’s & |
| and choose set of running principles, which every | | | | software to be same in office and they require |
| small & medium business must follow to | | | | external telephone calls to get answered with |
| guarantee success & profitability: | | | | specific greeting. |