| It is important to have a positive feeling in the | | | | then free to market other services which can be |
| business name. It is not essential to have | | | | run through the Company but via a different |
| bookkeeping in the title, but many people use it | | | | trading name, such as Julias Bookkeeping Training. |
| and it makes it clear what people are getting. It is | | | | This way you can have multiple business threads |
| good to keep it relatively short, to make it easy | | | | via one company which minimizes cost and does |
| to remember. Words which are synonymous with | | | | not lock the company name into one business |
| bookkeeping can be a good start, like balanced, | | | | stream. |
| bottom line, in the black or BASic. | | | | To operate in the above manner, you need to |
| It is also important to research what people are | | | | complete the registration of a company form |
| searching for when looking for a bookkeeper. | | | | (form 201) which can be downloaded from the |
| Often people will look on line for a bookkeeper. It | | | | ASIC web site. It is then sent off with payment |
| is import to understand that many people search | | | | and once processed; you are sent your |
| online for services and if you can have a name | | | | registration details. You can then register any |
| which contains some of the key words that | | | | applicable business names you wish to operate as |
| people use when looking for a bookkeeper, you | | | | trading as names. You will then need to open any |
| will be easy to find. We will go into detail later | | | | bank accounts and register with the ATO for an |
| about marketing and internet search engines, but | | | | ABN and register for GST if applicable. |
| at this stage it is important to consider the words | | | | If you are registering the company under the |
| people may be using to find you. The closer you | | | | chosen name, such as Better Bookkeeping |
| are to the top of the page in the search engine | | | | Services Pty Ltd, you can just complete the form |
| the more chance you have to be found and | | | | 201 from ASIC and send it with the applicable fee. |
| promote your services. | | | | Once processed and your company registration |
| Spend some time looking at other business names | | | | certificate is issued, you can arrange your bank |
| in the bookkeeping industry, what do you like? | | | | accounts, ABN and register for GST if you are |
| What would you look for if you wanted a | | | | going to do so. |
| bookkeeper? Do some research using online tools | | | | If you are operating as a sole trader, you can |
| such as google niche finder.This tool will show you | | | | apply for your business name in the State in |
| what people are searching for in relation to | | | | which you are trading. You do not need to obtain |
| bookkeeping and it will give you the volume of | | | | your registration certificate before obtaining your |
| people searching and it will give you an indication | | | | ABN as it is issued in your name as a sole trader. |
| of the advertising volume for those key words. | | | | This means you can obtain your ABN and register |
| Ideally it is good to fins a high search volume with | | | | for GST if applicable whilst you are thinking about |
| low advertising as this equates to low competition. | | | | your business name. Once you have registered |
| Once you have thought of your business name, | | | | your business name you can open any accounts |
| depending on the structure you have chosen, it | | | | required in your business name. |
| will determine how you proceed. | | | | On another note, your business name will become |
| If you have chosen a company structure, you | | | | important at a later date if you ever want to sell |
| have the option of registering a general company | | | | your business. It its important to understand what |
| name and use trading as names for your | | | | your long term goals are to see if this will have an |
| bookkeeping business. This may be of value if | | | | impact on your business name choice and or |
| you are planning on doing a few different arms of | | | | structure. You can think about this later and you |
| your business. For example you might register | | | | can always change your name and structure later, |
| XYZ Pty Ltd and then register a trading name | | | | but it is important to think about how transferable |
| such as Julias Basic Bookkeeping. You are also | | | | your business name is. |