| Today most of the modern developed economies | | | | 125$ - 2200 items |
| are built on the free market principles first | | | | 110$ - 3600 items |
| introduced by the famous economist Adam Smith. | | | | At the same time manufacturers are ready to |
| We all have many times heard about the | | | | produce and sell at following prices and quantities: |
| supply-demand model which is always represented | | | | 100$ - 850 items |
| by the intersecting curves on the graph. I’ll | | | | 120$ - 1200 items |
| try to illustrate the main concept of the free | | | | 140$ - 1500 items |
| market in a bit simpler way not using those | | | | 150$ - 2000 items |
| graphs. | | | | Looking at above two tables we may notice |
| First let’s understand 2 basic assumptions of | | | | when the volume of production equal to 1500 |
| the free market economy: the Law of Demand | | | | items both customers and suppliers agree with |
| and the Law of Supply. | | | | the price. Such coincidence normally determines |
| The Law of Demand states that as the price of a | | | | the price and the quantity of the product to be |
| good increases consumer demand for that good | | | | sold and bought at the market. Consequently |
| will decrease and vice versa. Simply speaking if | | | | 140$ could be named the market price for mobile |
| we used to buy a bottle of beer for 3 USD and | | | | phone in our example. |
| one day we observe at some store the same | | | | For such market following rules are valid: |
| bottle for 5 USD we would hardly buy it. On the | | | | Increase in demand leads to the increase of the |
| other hand if the same beer would be offered to | | | | market price and vice versa. |
| us just for 2 USD we would readily buy a dozen | | | | Increase of supply leads to the decrease of |
| of. | | | | market price and vice versa. |
| The Law of Supply states that as the price of a | | | | To understand why it works this way, we get |
| good increases, the quantity of goods offered by | | | | back to above case with mobile phones. We have |
| suppliers increases and vice versa. Here we should | | | | determined that the optimal volume to be |
| think from the supplier or producer standpoint. If | | | | produced at that virtual market would be 1500 |
| your company manufactures a fashionable | | | | items with the price equal to 140$ per item. |
| clothes, you would be interested to have a shop | | | | Let’s imagine that at this market demand for |
| in Milano, where people used to pay well for it, | | | | mobile phones suddenly rose. That will end up with |
| rather than in Mexico where lots of low income | | | | the situation when all mobile phones are sold out |
| population can’t afford an expensive wear. In | | | | but certain customers still remain unsatisfied. |
| other words seller always keen to produce and | | | | Knowing the desire of seller to sell at a higher |
| sell more at a higher price to maximize profits. | | | | prices (Law of Supply) those customers will start |
| Bear in mind that both of above laws are valid | | | | to offer more than 140$ for the phone to secure |
| only if all other factors remain equal. For instance | | | | the deal. Thus average market price will go up. |
| when comparing Milano and Mexico in above | | | | Let’s now take reverse case when demand |
| example we have apparently ignored the huge | | | | to phones has fallen or supply has risen what |
| difference in the size of population of those two | | | | resulted in surplus of phones at the market. In |
| cities. | | | | this case suppliers knowing the desire of |
| Once these 2 laws are understood we may | | | | customer to buy cheaper (Law of Demand) will |
| switch to the main point of the free market | | | | decrease the price to sell unrealized phones. Thus |
| economy – how the price and quantity of | | | | average market price will go down. |
| goods determined. Let’s take mobile phones | | | | Laws of demand and supply can be depicted on |
| for example. Bearing in mind the Law of demand | | | | the graph as a curve lines, visually showing how |
| let’s suppose how many phones customers | | | | these rules work. Intersection of lines will be the |
| of our market are ready to buy at each particular | | | | market price. Moving lines inward or outward will |
| price: | | | | demonstrate the increase or decrease of market |
| 150$ - 1000 items | | | | price. |
| 140$ - 1500 items | | | | |