| When I first started out in this business, I was | | | | company is willing to pay for the marketing |
| confused with the abbreviations since there are | | | | services the affiliate has provided. It can be a lead |
| abbreviations that are similar such as CPA which | | | | generation or an actual sale. This is often used by |
| we all know is related to accountancy and such a | | | | insurance companies and those credit card and |
| person holding the position in an accounting firm is | | | | debit companies and they sometimes pay the |
| known as Certified Public Accountant (CPA). | | | | affiliate up to 50 dollars or more for bringing in a |
| In online marketing, CPA is not a job position but | | | | potential buyers for their products. |
| an important aspect in online marketing. Let me | | | | Often times, insurance companies make a deal |
| give you a brief background how CPA came to | | | | from a middle man known as the CPA network. |
| be. It first started out as CPM where in advertiser | | | | The network then would examine new affiliates |
| paid a traffic source for a number of dollars per | | | | and decides how much incentives should the |
| thousands of impressions. Confused? Let's take | | | | company gives to the affiliates who can get the |
| for example; a CPM of 4 dollars can buy 4,000 | | | | job done in a specific amount of time. |
| impressions on a traffic source site and 10 dollars | | | | If you want to be an affiliate or an affiliate trying |
| can buy you 100,000 impressions and so on. | | | | to get in CPA marketing, well it is not that easy |
| Where can you get this CPM? It can be brought | | | | getting into a larger and reputable CPA networks, |
| through Google content network or on Facebook. | | | | even if you have enough credentials for |
| CPM is still used today but it is difficult to weed | | | | generating traffic and brokering experience. |
| out fraud and that some sources are proved to | | | | Before you can get in to reputable networks, you |
| unrealiable in eliminating autobot fraud. | | | | first have to start getting online courses that is |
| The industry then moved to CPC which means, | | | | highly recommended in order for you to |
| Cost Per Click. In this manner, your banner is | | | | understand deeply the kind of business you are in |
| showing off 3,000 times but you are only pain | | | | and how to get cash out of this business. Well in |
| when someone click on it and actually visited your | | | | other parts of the country, some affiliates have |
| site. This model proved that it really did work until | | | | been earning 6 figures in a month while others are |
| clickfraud. CPC is still widely used but search | | | | still trying to understand the whole concept of this |
| engines such as Google, Yahoo and MSN had to | | | | business and not just that, everyday that you are |
| put expensive systems to ensure that clickfraud | | | | struggling in this business; you are also losing a |
| will be stopped or lessen the victims. | | | | substantial amount of money on PPC traffic |
| Today, we are now using CPA or Cost Per | | | | purchases. |
| Action. Action is defined as the source or | | | | |