| Contact management system is an electronic | | | | central database which can be accessed by |
| method of managing the information relating to | | | | anybody within the organization. However, if the |
| your contacts who may be friends, employees in | | | | users are situated in different locations or if the |
| the organization or customers. It can be used | | | | information is needed by remote users, a |
| effectively for personal as well as business | | | | web-based solution is adopted wherein the |
| purposes. | | | | contact management module can be accessed |
| For personal use you can go for a system which | | | | through the Internet. Whether installed or |
| has Personal Information Manager or address | | | | web-based, information security is assured by |
| book features. Apart from maintaining the names, | | | | providing access to only those who have a |
| addresses and phone numbers of your contacts, | | | | password. It is also possible to give limited access |
| it'll also perform calendar functions and remind you | | | | so that one department does not get the |
| of your appointments and tasks for the day. You | | | | information of another department. |
| get automatic reminders of important days like | | | | The most popular use of business contact |
| your contacts' birthday, anniversary or any other | | | | management system is in the areas of business |
| important occasions. The system will also send | | | | building and customer care. Marketing team sends |
| automatic mails to contacts at regular intervals to | | | | mass mails to the contacts in the database about |
| update their information if there's any change in | | | | the products/services, new features, discount |
| their addresses, phone numbers etc. | | | | offers etc. The response of the contacts is |
| At the organizational level, the system can be | | | | recorded and the transaction is followed up to |
| used internally to keep track of the employee | | | | identify how long it takes to close the sale. All |
| information. In a large organization employee | | | | interactions with contacts are preserved for |
| contact information changes very frequently due | | | | planning future campaigns. Customer care staff |
| to recruitments, resignations, retirements, | | | | clarifies the queries of the contacts and attends |
| promotions, inter-departmental transfers etc. The | | | | to their grievances. The interaction history is |
| HR and accounting departments can keep track | | | | maintained to improve service in future. Today, |
| of the contact details of the past and present | | | | contact management system is considered the |
| employees through an effective contact | | | | most important tool of customer relationship |
| management system. | | | | management. |
| All the contact information is maintained in a | | | | |